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Invoca is a versatile tool that has proven to be invaluable for users across various industries. Customers rely on Invoca to track calls …
Overview
What is Invoca?
The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline…
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What is Invoca?
The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so…
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Invoca?
Invoca is a conversation intelligence AI solution that gathers data from calls, so businesses can discover which campaigns drive the best phone leads, if sales are being lost due to bad call experiences, and answer other questions. The software aims to help:
• Marketing teams drive up lead quality and driving down acquisition cost
• Contact centers boost agent performance and conversion rates
• Multi-location businesses increase appointments set over the phone
Invoca boasts users among companies that currently include AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as users among industries like US health systems, US mortgage lenders, US property and casualty insurance companies, and among US telecommunications companies.
Invoca Features
- Supported: Phone Number Management
- Supported: Tracking
- Supported: Call Routing
- Supported: Analytics
- Supported: Marketing Operations
- Supported: Campaign Activity
- Supported: Call Analytics
- Supported: Agent Performance Management
- Supported: Quality Assurance
- Supported: Engagement - Dashboards and Training
- Supported: Performance - Integrations and Compliance
- Supported: Attribution Modeling
- Supported: Generative AI
Invoca Integrations
Invoca Competitors
Invoca Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so they can optimize their marketing spend, drive quality inbound calls and deliver a better customer experience.
Reviewers rate Support Rating highest, with a score of 8.2.
The most common users of Invoca are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Invoca is a versatile tool that has proven to be invaluable for users across various industries. Customers rely on Invoca to track calls and leverage call analytics in order to modify marketing projects and enhance the user experience. By using Invoca for call-tracking campaigns, users are able to pinpoint successful campaigns and scale them effectively. This not only allows for better allocation of resources but also leads to increased efficiency in media buying.
One of the key features of Invoca is its ability to enable routing paths based on advertiser conversion rates, which ultimately boosts media buying efficiency. By analyzing the data obtained through Invoca's call tracking and routing capabilities, users can optimize their campaigns by directing calls to the most appropriate destinations. This results in a streamlined process and improved customer satisfaction.
Another significant advantage of using Invoca is its use in billing purposes and tracking call performance. Finance departments utilize Invoca to track revenue and invoice monthly, providing accurate data for financial reporting. Moreover, this platform allows for easy monitoring of call performance based on campaigns and call generation location, making it an indispensable tool for managing phone call leads across multiple insurance verticals.
Invoca also serves as a comprehensive solution for both online and offline call tracking, connecting phone calls with marketing campaigns seamlessly. For enterprise-level customers like Vivint, Invoca enables data enrichment and accurate attribution, facilitating better decision-making and overall campaign success. Additionally, Invoca plays a pivotal role in pay-per-call affiliate campaigns by providing reporting and data access for partners, helping streamline campaign management.
Ultimately, the versatility of Invoca extends beyond these examples, as it can be adapted to suit various marketing strategies across different industries. Whether used to improve email campaigns, increase performance in media buys, or manage and route campaigns for buyers, Invoca consistently delivers valuable insights and efficient solutions for businesses looking to optimize their marketing efforts.
The users recommend utilizing Invoca's support team for assistance with any issues or questions. They also suggest exploring Invoca's call signal suite, which offers almost unlimited tracking capability and customization for online and offline marketing channels.
Additionally, users highly recommend DialogTech for ecommerce businesses and those that drive calls and leads through online platforms. They believe DialogTech provides great insights and offers helpful customer service.
Overall, users highly recommend both Invoca and DialogTech for their respective benefits in call tracking, campaign management, and communication improvement.
Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
We use Invoca to track and manage all of our pay-per-call campaigns for both affiliates and publishers, as well as advertisers. In addition, we use it to designate new DIDs for any of our main numbers to add on features like whispers, tracking, monitoring, and more. Of course, it is used for quality assurance as well.
- Call tracking
- Reporting
- Quality assurance
- Learning Invoca can be a bit of a challenge, as many items are hidden in various views.
- It does lack the ability to speak with 3rd party software with Zapier
- In certain ways, too much functionality for basic campaign setup.
- They do not try to take a business development role with their users to help them grow their business.
- Recording
- IVR Hosting
- Bundles
- Reporting
- It is expensive compared to some other options out there.
- Our entire business does run on the platform though, so it is absolutely essential to what we do.
- It makes a complex setup rather logical, once the system is learned.
We've used other tracking systems, and in general, they are either not as powerful in terms of functionality, or have far worse user interface than incova has. Invoca is more expensive, but it does seem that the development and design investments have paid off in creating a logical, powerful platform. Still have a few features that would be nice, but a solid, consistent product.
February 28, 2020
Great Call Tracking Platform
We used Invoca for all call-tracking campaigns we initiated within the agency. Invoca was the main platform we used for our first foray into pay-per-call marketing, which helped us pinpoint the most successful campaigns that allowed us to scale campaigns. Additionally, the ability to create routing paths based on certain advertiser conversion rates allowed us to increase the efficiency of our media buying.
- Campaign Tracking
- Custom Routing
- Call Recording (QA)
- Telephony fees for short calls
- Reporting dashboard isn't advanced like other providers
- Mobile view
- Increase in media buying ROAS
- Increase profitability of organic campaigns
- Client retention
February 28, 2020
I appreciate Invoca's functionality and ease of use.
Invoca is being used as a call platform to manage and route all of the campaigns we set up for our buyers. A department in the organization is using Invoca. It helps us drive revenue for our company in a user-friendly way. It allows us to make necessary changes and updates promptly.
- It is very user-friendly, especially for first-time users.
- Very easy to make changes and updates.
- Everything is straightforward to navigate across the whole website.
- No ability to schedule when we want campaigns to go active
- Frustrating when adding states to call campaigns. I wish we could have a checkbox next to each state we add instead of the current method.
- Only positive impact of helping us grow our numbers
Invoca is the only platform that I have used. I will not be able to provide a comparison to other call platforms.
February 28, 2020
Invoca Review 2.27
Invoca is used by a department here at Apollo Interactive. Mainly Sales and Account managers. It addressed the needs of our clients, and we use it to track calls we generate and send them.
- Track Calls
- Analyze Calls
- Manage Calls
- In the user settings, maybe add more restrictions? For example we set up a client as a member but, we only want them to control certain parts of their campaigns (everything but the payout really).
- Include hourly breaks in the hours settings.
- Increased our ROI with the many forms of calls we are able generate.
- Able to customize client campaigns.
No other products like Invoca have I used yet.
February 20, 2020
Functionality a plus, support lacks
We used to use it as our main call tracking/routing platform and just recently switched due to pricing. However, I still use it when I am working with other advertisers because it is their main platform. It is used across the whole organization, and it helps address how we manage our calls throughout the day and where we need to increase or decrease call flow. I also use it to track revenue and invoice every month.
- It is easy to set up campaigns.
- It is easy to look at reports.
- I think the support system is weak. I should not have to pay more money to achieve a certain level of support. This is where I always struggled with Invoca, and it was eventually a huge factor in our recent decision to switch.
- Pricing: there are other call routing/tracking platforms that are cheaper.
I would recommend it to larger companies most likely because it is easy to sign up and use it when you are searching through networks. It is also super user-friendly, and even my boss who is horrible at technology could look at reporting each day without any questions.
- I think it's a huge player in the game, so working with it previously has been helpful when I sign up on certain advertising networks. I am able to get started quickly because I know how to use it.
- It has not had a huge impact on our ROI.
Invoca is way easier to use. It has always been the easiest to use and the most simple to get campaigns started with quickly. I like the reporting functionality as well.